Assigning a priority to your messages allows your recipient to quickly identify your message as something that requires their attention. This can be helpful, especially if your recipient receives a large quantity of messages. Setting the priority of messages flags the message in the recipient’s Inbox, helping them to find it quickly. You can set your messages to High or Low importance. Outlook displays a red exclamation point in the message list to designate high importance and a blue downward-pointing arrow indicating low importance.
To set the importance of a message, click either the High Importance or Low Importance buttons on the Ribbon. You can also set the importance level from the Message Options dialog box by clicking the Dialog Launcher button on the lower right hand corner of the Options group on the Ribbon.
To Set the Priority of a Message
1. Create a new message.
2. Click the High Importance or Low Importance button on the Options group of the Message Ribbon
Or
Click the Dialog Launcher on the Options group on the Message Ribbon and select the message importance from the Importance drop-down list.
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