From the contextual Format tab, you can apply formatting such as fill color and (solid, gradient, picture or texture) and borders as well as visual effects such as shadows, reflection, glow, bevel, etc. to the individual elements of your chart. In order to do so, you must first select the object and then choose the formatting you wish to apply. For instance, if you wanted to change the fill color for one of the bars for a specific data series, you would select one of the bars, click the Shape Fill button on the Ribbon and choose the desired color from the color palette.

Use the Shape Fill, Shape Outline or Shape Effects buttons on the Shape Styles group to apply effects to your chart shapes. The Shape Styles gallery also includes some interesting effects. To add effects to the text on your chart, the Text Fill, Text Outline or Text Effects buttons on the WordArt group.
Another handy way to format chart elements is by using the Format Selection button on the Design Ribbon. When clicked, the Format Object dialog box appears from where you can apply multiple formatting.

To Apply Formatting to Chart Elements
- Click the chart object that you want to format.
- Click the contextual Format tab under Chart Tools.
- To apply a fill color to the object, click the Shape Fill arrow on the Shape Styles group and choose the desired color from the color palette. Click Picture, Gradient or Texture to fill the object with any of these items.
- To apply or modify the lines or border of an object, click the Shape Outline arrow on the Shape Styles group and choose the options you want.
- To apply an effect to an object, click the Shape Effects arrow on the Shape Styles group, point to the desired category from the list and then click the effect you want to apply from the gallery.
- To apply effects to chart text, use the tools on the WordArt Styles group.
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